Who writes ElectrifyAtlas.
And how we keep it honest.
Rebate content is full of stale numbers, fake dates, and installer-sponsored spin. Here's who's accountable for what you read on this site, and how we source it.
Who writes ElectrifyAtlas content and how is it reviewed?
A small editorial team led by the editor in chief, with HVAC-engineering technical review (NATE-certified contractors) and data review against Rewiring America, DSIRE, AHRI, and NEEP. Every post goes through a 6-step review before publication. Installers never see or approve drafts.
The team
ElectrifyAtlas is a small editorial operation. The names and roles below cover every piece of published content on the site.
ElectrifyAtlas Editorial
Editor in chief + primary byline
ElectrifyAtlas is written by a small editorial team focused on residential heat pump rebates, HEEHRA state rollout, and IRA/OBBBA federal policy. The editor in chief has a background in energy policy research and has been writing about residential electrification since the 2022 Inflation Reduction Act passed.
Beats: HEEHRA state-by-state rollout · Federal 25C policy · Rebate stacking math
Technical review
HVAC engineering credibility
Technical content — Manual J load calculations, AHRI certification, cold-climate performance specs, refrigerant cycle details — is reviewed before publication by licensed HVAC contractors with NATE certification and Manual J experience. Technical errors are corrected on a 48-hour SLA per the methodology page.
Beats: Manual J sizing · Cold-climate equipment · Installer vetting
Data review
Rebate-amount verification
Dollar amounts, program launch dates, and eligibility rules are verified against primary sources (state energy office URLs, utility tariff filings, AHRI and NEEP directories, DSIRE) before publication. Where a 2026 amount can't be confirmed against a primary source, the copy says '(verify on utility site)' rather than inventing a number.
Beats: Rewiring America API · DSIRE cross-checks · Utility rebate tariff filings
How content gets published
Every published post, guide, and case study goes through this sequence: (1) research from primary sources, (2) draft, (3) fact-check against Rewiring America + DSIRE + the specific agency URL cited, (4) technical review for engineering content, (5) copy edit for the 2-sentence-paragraph rule and editorial voice, (6) publish with a datestamp and primary-source citations.
Material revisions to already-published posts (not typo fixes) get a timestamped datestamp update so search engines see the change, plus a correction note at the bottom of the page. See the methodology page for the full sourcing and update-cadence policy.
We don't publish AI-generated content without human editorial review. Drafts produced with AI tooling go through the same 6-step process as any other draft and always carry a named byline.
Editorial independence
ElectrifyAtlas earns revenue from installer lead routing. Installers pay a per-lead fee when a homeowner requests quotes. Installers do not pay for editorial placement, do not review content before publication, and do not see our drafts.
When utility programs or state rebate portals change in ways that hurt installer margins, we report it. When a state rebate program requires contractor certification that narrows the installer pool, we publish the names of certified installers even if our routing partners aren't on that list. This policy is documented on the methodology page.
We accept no sponsored content, no affiliate links in editorial copy, and no paid placement from equipment manufacturers. Every link on a post, guide, or case study is either internal navigation, a primary source citation, or an un-affiliated external reference.
Contact us
For corrections (wrong dollar amount, broken program URL, changed eligibility rule): [email protected]. Include the page URL, the specific claim you're flagging, and the primary source URL showing the correct value. We fix verified corrections within 48 hours.
For editorial pitches (freelance writers, policy researchers, installer case studies): [email protected]. We're most interested in state-specific deep dives, installer-side perspectives, and cold-climate engineering topics.
For press inquiries: [email protected]. We can speak to HEEHRA rollout status, post-OBBBA federal policy, rebate-stack math by state, and residential electrification trends.
Editorial — frequently asked
Jump in.
Eight long-form journal posts, three technical guides, four sample case studies, and 50 state hubs.